JP/ R. Berto Wedhatama
Dian Kuswandini, The Jakarta Post, Jakarta
| Mon, 08/09/2010 11:06 AM | Feature
Watching some fresh faces singing on the stage, competing for “Idol” status might have been very entertaining some years ago.
Like a drama about finding a diamond in the rough, Indonesian Idol captured the hearts of many because they could witness a real “zero to hero” story.
But let’s admit it: Any drama would send viewers into boredom after so many long episodes, and so has been the case with Indonesian Idol. After five years with the same old nuance, Indonesian Idol has started to lose its grip. Last year marked its first absence in five years following declining ratings — from 5.9 percent in 2004 to 4.3 percent in 2008, as revealed by AGB Nielsen. Meanwhile, its comeback this year has landed it in a pool already occupied by a crowd of new talent shows with different flavors, like Indonesia Mencari Bakat (Indonesia Looks for Talents) and Indonesia’s Got Talent.
“Our viewers today tend to prefer talent shows that offer more than just singing competitions,” says senior music critic Bens Leo. “People aren’t really after Indonesian Idol anymore because the trend has shifted to shows that bring a wide range of performances, like Indonesia Mencari Bakat and Indonesia’s Got Talent,” he adds.
| Mon, 08/09/2010 11:06 AM | Feature
Watching some fresh faces singing on the stage, competing for “Idol” status might have been very entertaining some years ago.
Like a drama about finding a diamond in the rough, Indonesian Idol captured the hearts of many because they could witness a real “zero to hero” story.
But let’s admit it: Any drama would send viewers into boredom after so many long episodes, and so has been the case with Indonesian Idol. After five years with the same old nuance, Indonesian Idol has started to lose its grip. Last year marked its first absence in five years following declining ratings — from 5.9 percent in 2004 to 4.3 percent in 2008, as revealed by AGB Nielsen. Meanwhile, its comeback this year has landed it in a pool already occupied by a crowd of new talent shows with different flavors, like Indonesia Mencari Bakat (Indonesia Looks for Talents) and Indonesia’s Got Talent.
“Our viewers today tend to prefer talent shows that offer more than just singing competitions,” says senior music critic Bens Leo. “People aren’t really after Indonesian Idol anymore because the trend has shifted to shows that bring a wide range of performances, like Indonesia Mencari Bakat and Indonesia’s Got Talent,” he adds.